Digital Asset Management: What is it and why you need it


Digital Asset Management (DAM) is a business process and an information management technology that enables users to create a centralized system to store, organize, edit, and optimize their media assets. Photos, music, brochures, product images, videos, animations, podcasts and other forms of multimedia materials are all considered media assets.

A DAM entails the development of a structure to store and manage digital assets, the creation of an archive, and a search feature that enables end users to recognize, find and retrieve an asset. A DAM is essentially a collection of database records. Each database entry includes metadata that explains the file’s name, format, content, and intended use. The database can be created and managed using digital asset management software, which can also assist the business in cost-effectively storing rich material.

Growing businesses have a rising need for an automated DAM platform to stay competitive in the digital landscape where enhanced visual experience means increased sales opportunities. To cut a long story short, DAM is an essential tool for successful digital commerce.

The first step towards building a solid foundation for marketing growth includes implementing a digital asset management solution. There are many advantages to implementing a DAM, such as:


A DAM system simplifies brand compliance. When you manage all your assets through a centralized repository, you can identify which digital assets belong to which product and which versions belong to which channels. It improves branding while averting the expensive repercussions of distributing the wrong material.


If you continue to send them by email, you have no control over how assets are forwarded outside of the organization. Not all access problems are the result of nefarious spies and sabotage. For instance, you might want to hold off on altering a design until you obtain the right translation. You might be able to momentarily lock an asset with a digital asset management solution to stop alterations. Some DAMs allow you to rapidly publish or unpublish assets if you discover a mistake in one that has been published. This will also curb the usage of outdated images or brand assets which could be stored in individual system. 

Improved Workflow

Any file you add to your digital asset management system can be marked as published, accepted, rejected, or under review. This is related to editorial access. The days of wasting time updating or submitting an asset with the incorrect version are long gone. Effective workflows can be created using these basic settings. When an item is marked as rejected, the designer may get instantly notified to take another look. When a design is marked as authorized, the next editor in the workflow will get notified immediately. There’s no need to inform your team every time you add a new asset; simply posting it to a specific folder or collection will send them a message. Even better, you can push edits live from the DAM. It saves you the effort to have signed in to a different platform.


For eCommerce companies, updating the retail shelves, marketing collaterals, product pages, product descriptions and keeping up with all that change is a painstaking task when done manually. Manual work involves the risk of errors and inconsistencies. That is where artificial intelligence comes in. AI provides these eCommerce companies with more precise and faster solutions to the problems they face while doing all that.

Monitor effectiveness

Analytics that track who is utilizing assets, when, where, and how are frequently included in digital asset management systems. This information can help with system optimization and have an impact on crucial content strategy choices. Teams can find chances to repurpose their best-performing content by using analytics to guide content strategy, eventually saving time and valuable resources.

The leading software now available on the market, AMAZE PXM, is an AI-based solution that assists by giving the channels an accessible solution. Amaze PXM is the only PIM software that offers a powerful Digital Asset Management (DAM) system along with PIM and Data Syndication functionalities in one platform. Amaze DAM system brings to you powerful editing capabilities along with a unified access point to view, edit, manage and present Digital Assets in a way that your brand truly stands out.

Users have full editing capabilities including crop, resize, change aspect ratio etc. Users can create and maintain a set of attributes that describe the product features, activate and de-activate assets and also link and unlink digital assets to products.

AMAZE PXM ensures that no media asset is lost while managing digital assets. To back up and store the content, it creates a digital library. Additionally, it aids in developing a stronger strategy to increase sales across sales and marketing channels. Accuracy in digital asset management improves the product experience thereby driving digial sales.

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